THE US: IN NUMBERS
Share of global GDP, underlining the US as the world’s largest economy.
THE US: IN NUMBERS
Total FDI stock in the US: the world’s largest destination for international investment.
THE US: IN NUMBERS
Average revenue uplift reported by companies entering the US market within two years.
THE US: IN NUMBERS
New FDI into the US in 2024, from companies establishing or expanding operations.

Videos
Watch the Briars team share insights, guidance, and real-world advice to support your expansion at every stage.
Editor's Pick
Hiring your first US employees brings new rules and expectations. In just 10 minutes, Sabrina, US HR Expert, explains what companies must understand before building a team in the State, from employment practices and candidate expectations to choosing the right hiring model.
Sabrina shares what you should think about and do before making your first US hire.
Looking to expand and hire in the US in 2026? Sabrina tells you what you should be doing to attract and retain talent.
Are you deciding between the East Coast and West Coast? Sabrina highlights the key differences between the two
Discover how Briars helps companies grow successfully in the US.
GUIDES
Practical guides, tools and checklists for company setup, hiring, payroll, and compliance, built to make your US expansion smooth and successful.
Your essential guide to forming a US company — covering entity setup, tax registration, banking, and compliance so you can launch and operate smoothly from day one.
The US market is full of opportunity, but hiring there comes with rules you can’t afford to miss. Our US Hiring Checklist gives you the step-by-step essentials you need.
Download this guide to learn how to build your US team: adapt to at-will employment, bi-weekly pay, and US-specific benefits. Understand state laws, choose the right hiring model, and get expert HR and legal advice to expand with confidence.
Expanding into North America offers huge opportunities. Our Ultimate Guide provides key insights, strategies, and expert guidance for success.
ARTICLES
Explore expert content on compliance, payroll, and HR. From regional market nuances to regulatory essentials, you’ll find clear, actionable guidance at every step of your US expansion.
The US is your launchpad to scale. With Briars’ 30 years of international expansion experience, we’ll help you enter the market, build your presence, and grow confidently on American soil.